McDonald’s Will Develop Its Own Meat Substitute McPlant
McDonald’s has announced that it will develop meat substitutes itself. The American fast-food chain will, among other things, make imitations of chicken and meat for breakfast sandwiches.
The new product line will be named McPlant.
The first McDonald’s fake burgers could be eaten in a number of unnamed countries by 2021. McDonald’s will produce the meat substitutes itself.
This caused a fall in the price of the Beyond Meat share. McDonald’s was the dream client for companies that make “vegetable meat”.
Trading in Beyond Meat shares was briefly halted due to the large fluctuations. The share price fell to 7.5 percent on the New York stock exchange.