Advertisers Spend Another Record Amount on Radio Advertising
Advertisers spent a record amount on radio advertising last year. Audify, the marketing organization that represents all major audio makers, reported this.
In total, the expenditures yielded almost 226 million euros, 16 million euros more than a year earlier.
According to Audify, more was invested in the first quarter compared to the same quarter in 2021. Then the increase was almost 16 percent on an annual basis. In absolute terms, they generated the most income in the fourth quarter, more than 81 million euros.
The number of audio advertising companies also grew in 2022 to more than 2200. They purchased a total of more than 5.7 million spots. Retail is the industry that makes the most use of this form of advertising.v