Ben & Jerry’s “disagrees” with parent company Unilever’s decision to transfer its stake in the ice cream brand in Israel to Avi Zinger, owner of industry peer American Quality.
Because of this step, Ben & Jerry’s will remain available under the Hebrew and Arabic names in Israeli settlements in Palestinian territory.
Ben & Jerry’s announced this on Twitter. The ice cream brand, which has an activist image, has previously incurred the ire of many Israelis in Israel by announcing that it no longer wants to sell ice cream in settlements in Palestinian territory. According to the founders of the ice cream brand, the sale is not in line with the company’s standards and values.
Ben & Jerry’s still thinks the latter, which is now emphasized in a tweet. But the brand seems to accept Unilever’s decision. Ben & Jerry’s also says that the brand in Israel will be wholly owned and run by American Quality as a result of the deal.
Ben & Jerry’s had negotiated when it was acquired by Unilever in 2000 that it could continue to chart its own course in terms of its social mission. Unilever became primarily responsible for financial and operational decisions. According to Unilever, only Ben & Jerry’s is sold in Israel. The group retains ownership of the brand elsewhere.